BigChampagne--founded by my old friend Eric Garland (SJS '90, Rice '94) back in 1999--has emerged as the most-relied-on independent collector of online music acquisition stats (such as P2P music sharing and other downloads) in the music industry. BigChampagne monitors which songs are being swapped and downloaded--legally and illegally--and it sells this information to broadcasters such as MTV and record labels. The information helps, for example, a record company in deciding which song off an album should become the next single (based on knowing in advance how popular the songs are among downloaders and file sharers). I had talked to Eric about his business idea a long time ago, when BigChampagne was just getting started, and I'm glad to see that it has done so well.
Saturday, March 8, 2008
BigChampagne
BigChampagne--founded by my old friend Eric Garland (SJS '90, Rice '94) back in 1999--has emerged as the most-relied-on independent collector of online music acquisition stats (such as P2P music sharing and other downloads) in the music industry. BigChampagne monitors which songs are being swapped and downloaded--legally and illegally--and it sells this information to broadcasters such as MTV and record labels. The information helps, for example, a record company in deciding which song off an album should become the next single (based on knowing in advance how popular the songs are among downloaders and file sharers). I had talked to Eric about his business idea a long time ago, when BigChampagne was just getting started, and I'm glad to see that it has done so well.
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